Bengaluru, India
Hello,
I'm Sindhu GM
I’m a Data Scientist, with an endless appetite for discovery and innovation. Fueled by curiosity, I love turning challenges into opportunities for growth and learning.
A little about me
I’m passionate about transforming raw information into stories that spark innovation. I thrive on finding new angles to solve problems and enjoy bringing together analytical thinking with a human touch. My journey is fueled by a drive to continuously explore how data can empower better decisions and shape meaningful experiences.
Over the past few years, I’ve had the privilege of transforming analytics into actionable strategies, collaborating with teams across different domains to address real-world challenges. This hands-on experience taught me the value of bridging technical depth with clear communication, ensuring that every insight not only solves a problem but also sparks meaningful change. By constantly exploring fresh perspectives, I strive to keep my work both impactful and relevant in our ever-evolving data landscape.
Experience
Aug 2023 - Present
Senior Manager
Kotak811
Passionate about transforming data into strategic insights, I am a seasoned Data professional with a proven track record of driving business success through the power of data. With a keen eye for detail and a strategic mindset, I specialise in translating complex datasets into actionable intelligence, guiding organisations towards data-driven decision-making.
Jul 2022 - Jul 2023
Apprentice Leader
Mu Sigma Inc.
• Lead a team of 10 Decision Scientists to develop data-driven solutions, optimize business processes, and extract actionable insights from large data sets
• Improved visibility and understanding of the buyer's engagement for the leading home improvement industry retailer by developing different marketing strategies to improve the performance of the paid media campaigns
• Headed Social Media & Online Marketing Campaign Strategies such as Browse, Cross Sell, Discounted, Vendor Funded, Home decorators, & Category Management Lead Campaigns on different marketing channels
• Deployed Multiple A/B test strategies to test out the effectiveness of various strategic changes to ad campaign's subject line/messaging and creatives
• Developed Next Best Action Strategy to enable personalized shopping experiences, boost customer engagement, and drive revenue growth through targeted promotions and recommendations
Jul 2019 - Jun 2022
Trainee Data Scientist
Mu Sigma Inc.
• Conducted CLV analysis to evaluate the profitability of customer segments and identify opportunities for customer retention and growth.
• Developed predictive models to forecast future customer behaviour and gauge their shopping patterns by estimating their spend and ROAS over the next 12 months.
• Utilised statistical techniques such as regression analysis and hypothesis testing to build models that could quantify the impact of marketing and sales activities on revenue growth.
• Analysed several campaign performances of 10+ advertisers for campaign measurement to maximize ROI by building user friendly dashboards that was scalable
• Audited Fortune 100 advertiser’s display and search campaigns to provide recommendations to improve campaign ROI
Jul 2018 - Aug 2018
Intern
Apttus
Created a framework to export and import large amounts of data from hadoop distributed file systems to Azure SQL Server leveraging Sqoop. This helped in optimising data migration, ensuring seamless data synchronisation, and empowering data-driven insights for informed business strategies and improved decision-making.
Licenses & Certification
September 22, 2021
Artificial Intelligence Foundations: Machine Learning
Doug Rose
Doug Rose teaches Fortune 500s and next-gen project management professionals how to be agile and lead change.
He's helped several Fortune 500 clients optimize their business processes and improve productivity and delivery. His most recent book is Leading Agile Teams. He also teaches several lively and engaging courses at the University of Chicago, Syracuse University, Emory University, and the University of Virginia.
Recommendations
Maggie E.
Senior Data Scientist at The Home Depot
I had the opportunity to work with Sindhu for more than a year at The Home Depot and she was always a great pleasure to work with.
In addition to her technical skills, Sindhu is also a very strategic thinker, a quick learner, and a great communicator.
She was able to help make many enhancements to existing marketing campaigns through brainstorming, analysis, and modeling support. I would highly recommend Sindhu to any organization.
Michael McCrary, Ph.D.
Data Scientist Manager at The Home Depot
Sindu provided analytic and project support for my marketing data science team at The Home Depot.
Sindu was able to effectively assist with technical details related to enhancing a cross sell campaign (data support, modeling ideas, hands on assistance with staff) but at the same time provide a higher level of support for campaign strategy.
She moved between these seamlessly and effectively. Her help was key in taking our campaigns from rules based to predictive, and I highly recommend her to colleagues looking to drive performance and insights in their marketing.
She left a hole in the organization but know she will go on to deliver important insights for new clients right away. If the opportunity artises in the future, I would be excited to work with her again.
Dinesh K
Decision Scientist at Swiggy
Worked with Sindhu for more than 1.5 years at Mu Sigma. She is one of the best resources with immense dedication and commitment towards work.
Her contribution in the projects has played key role in the impact that the team has been able to deliver to clients.She would be a valuable asset to any organisation
